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Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco, made by Heaven Hill at its Bernheim distillery in Louisville, Kentucky, USA.
The original recipe for Rebel Yell dates back to 1849, when it was invented at what would later become the Stitzel-Weller Distillery. Although many famous bourbons were produced at the Stitzel-Weller Distillery (including Pappy Van Winkle), most shared one unique characteristic pioneered by William Laurel Weller himself — instead of rye, the bourbons used wheat as a secondary grain in their mashbill, lending a softer, smoother flavor to the whiskey.
